waitakere on a plate
CLIENT: WAITAKERE PRIMARY SCHOOL (PRO BONO)
PROJECT: PROJECT COORDINATION AND DESIGN FOR SCHOOL FUNDRAISING COOKBOOK
I had the pleasure of leading a team of 10 in developing and producing the Waitakere Primary School Cook Book “Waitakere on a Plate”. This was a huge and immensely successful project, and it was great to work with such a talented group of people.
Read more about the project below…
Books are available from Waitakere Primary School office or via www.facebook.com/WPSCookBook
COOK BOOKS
We learned a huge amount about the process behind producing a fundraising cook book, and have produced some useful notes for schools and organisations considering undertaking a similar project.
Lesley worked tirelessly for close to a year as designer for our school cook book fundraiser “Waitakere on a Plate”. We found her to be highly motivated, full of fresh, innovative ideas all of which she executed to an exceptional standard with a high level of attention to detail. Whilst Lesley took full design control for the styling and layout she was also open to ideas and suggestions and last minute changes were completed quickly and efficiently. I thoroughly enjoyed working with Lesley on this project, her professional approach and extensive experience ensured a very smooth process despite the rest of the team being novices in publishing. I would not hesitate to recommend Lesley to friends and associates and very much hope to have the opportunity to work with her again.
Initally, a small group of parents from Waitakere Primary School met to discuss fundraising strategies that could have significant revenue potential yet also make a statement about their unique community whilst involving the entire school. The PTA had recently purchased a new sound system, musical equipment, materials for a new play ground and data projectors and the coffers were empty. A shade sail for the pool was desperately needed along with IT upgrades. The team decided upon a recipe book that would be filled with family favourites, yet also be a keepsake for generations to come.
Editor, Rhian McCorquodale said, “We really wanted to showcase how unique and diverse our area is. We are fortunate to have a school community that encompasses an area from the historic village of Waitakere Township to Bethells Beach sandwiching the Waitakere Ranges and rural areas.”
Students were invited to submit a recipe, each recipe was tested, styled, then photographed by a group of photographers led by Maddy Stockford. The food styling and photography was produced to an incredibly high standard, allowing us to develop a modern yet practical book, featuring over 200 recipes”
Stunning landscape images donated by local photographers capture the essence of the diverse environment, and images from around the school ensure memories are preserved.
Local advertisers covered the cost of printing the first 500 books ensuring a 100% profit on these sales. Mike Allen, chairperson of the BOT summed up the book as follows “It represents some of the most popular recipes of some of the worldʼs greatest food critics – our children.”
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